As per a report from Neustar, mobile or cell phone marketing is now mainstream in the U.S. At the end of 2008, there were over 270 million mobile subscribers or 87% of U.S. households. Due to lower costs and unlimited text messaging plan, last year U.S. consumers sent over 110.4 billion SMS messages per month! This means that cell phones present a great opportunity to reach and engage people who want to connect with your business.For restaurants, mobile marketing can be a new way to convert first time guests into regular patrons as well as increasing sales through new guests.
Here are the top ways restaurants can use text messaging:
1. Convert first time guests into loyal diners
2. Increase sales by sending special discounts during slow hours
3. Instant offers on specific items via text messaging
4. Increase conversion from print, radio and online ads
To learn more about how the above can be achieved via text messaging request your free white paper on how restaurants are using text messaging by emailing reena@nualerts.com.
Here are some great restaurants using sms marketing and nuAlerts:
Faz Restaurant Pleasanton
MacArthur Park Restaurant Palo Alto
Pastas Trattoria Pleasanton
nuAlerts is a fast growing service that combines text messaging, email marketing, widgets and social media marketing into a single service to make it easy and cost effective for small businesses. Thousands of businesses are now using nuAlerts, including Faz Restaurant, MacArthur Park Restaurant, Garlex Pizza, Pastas Trattoria in Pleasanton to increase sales through social media marketing and text messaging.The key question to ask is “Does text messaging actually work?” According to Neustar, yes and these campaigns have proven to be more effective than traditional marketing methods such as email or banner ads. For example, SMS-based campaigns achieve over a 90% opt-in rate, compared to 22.1% for email. In fact, the average SMS response rate typically ranges between 15% to 30%, compared to 5% for email and 2.61% for direct mail.
Restaurant operators and owners face two choices: to manage their own integrated marketing or to outsource the entire program. There are various benefits of outsourcing the entire program including:
1. Experts deliver much higher results that you can count on
2. You don’t have to take time away from your day job
3. Online marketing is very time consuming and tedious
4. The actual cost is much lower if outsourced to the right firm
nuAlerts offers the Pro service for $99 per month and the entire outsourced program for $500 per month. The outsourced program includes content writing, link building, directory submissions and materials for launch of the program. To learn more please email reena@nualerts.com
About nuAlerts:
nuAlerts is a social media marketing tool for organizations to get the word out via text messaging, leading social networks, Email and Widgets. For more information visit our website http://www.nualerts.com or contact us at info@nualerts.com
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